But those charges get higher for smaller orders - $6.95 for orders between $50 and $100, and $9.95 for orders less than $50. ![]() It also has been a tough few months for Amazon Go, which announced this spring that it would close eight of its convenience stores and pause all future expansion plans.Delivery charges will be $3.95 for orders ranging between $100 and $150, Amazon said. Additionally, hundreds of Amazon Fresh “zone leads” who manage sections of individual stores were laid off just last week. But six years later, the company is still struggling to find its footing and establish a profitable omnichannel model, and so it is overhauling its approach.įor example, although Amazon operates 44 Amazon Fresh stores across the U.S., new builds were put on an indefinite hold and some stores were shuttered. What’s Next in Amazon’s Grocery Overhaul?Īmazon’s 2017 acquisition of Whole Foods was seen at the time as the behemoth’s big move into grocery, especially given its $13.7 billion price tag. The store also features the latest version of the Dash Cart, the smart shopping cart designed to help consumers discover new items, find deals and skip long checkout lines, as well as a new self-checkout installation. ![]() The goal was to provide an expanded selection and updated checkout options that provide more convenience to consumers.įeaturing more than 1,500 new national and private label products, the revamped store experience is curated with an expanded assortment of international foods and grab-and-go products (including a Krispy Kreme shop-in-shop). “Now even more Amazon customers can benefit from our high-quality grocery experience, with Prime members continuing to save on grocery delivery fees and through exclusive savings on hundreds of items in-store.” Amazon Fresh’s Revamped Store Design Doubles Down on ConvenienceĪmazon Fresh also has unveiled a new store experience in its Schaumburg and Oak Lawn, Ill., stores. cities,” said Claire Peters, Worldwide Vice President of Amazon Fresh in a statement. “We’re always looking for more ways to make grocery shopping easy, fast, and affordable for all of our customers, and are excited to offer Amazon Fresh grocery delivery to customers without a Prime membership in a dozen U.S. Prime members also will continue to receive free grocery delivery on orders of more than $150. Prime members will be charged service fees of $3.95 for Amazon Fresh grocery delivery orders in the $100 to $150 range, $6.95 for deliveries of $50 to $100 and $9.95 for deliveries under $50. Pickup orders are free from select metro areas. Most notably, delivery service fees for non-Prime members are $7.95 for orders over $100, $10.95 for deliveries in the $50 to $100 range, and $13.95 for deliveries under $50. However, Amazon Fresh has established some key differences to reaffirm the value of having a Prime membership. San Diego and San Francisco.īoth Prime and non-Prime members will have two-hour delivery windows for all orders, and customers in certain markets will be able to select longer delivery times for a reduced fee. Dallas-Fort Worth, Texas Denver Nashville, Tenn. For this first launch phase, the service will be available in Austin, Texas Boston Charlotte, N.C. ![]() The most notable change? The retailer is now offering grocery delivery services to non-Prime members in the U.S.Īmazon Fresh sent an email to customers noting that non-Prime members in 12 key markets will be able to get an assortment of national brands, local brands and private label brands delivered right to their doorstep at the same low prices. AmazonCEO Andy Jassy’s stated goal has been to “double down” on the company’s grocery business, and just how that will be accomplished is becoming clearer.
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